
IKEA has a team of product namers who use a database of Swedish words to pick names for the merchandise. Bookcases are named for occupations, desks and chairs have men’s names, fabric and curtains have women’s names, and kid’s items are named after mammals and birds, while bed sheets, comforters and pillowcases are named after flowers, plants, and precious stones. Source Source 2
Here is glimpse of their system:
Upholstered furniture, coffee tables, rattan furniture, bookshelves, media storage, doorknobs: Swedish placenames Beds, wardrobes, hall furniture: Norwegian place names Dining tables and chairs: Finnish place names Bookcase ranges: Occupations Bathroom articles: Scandinavian lakes, rivers and bays Kitchens: grammatical terms, sometimes also other names Chairs, desks: men’s names Fabrics, curtains: women’s names Garden furniture: Swedish islands Carpets: Danish place names Lighting: terms from music, chemistry, meteorology, measures, weights, seasons, months, days, boats, nautical terms Bedlinen, bed covers, pillows/cushions: flowers, plants, precious stones Children’s items: mammals, birds, adjectives Curtain accessories: mathematical and geometrical terms Kitchen utensils: foreign words, spices, herbs, fish, mushrooms, fruits or berries, functional descriptions Boxes, wall decoration, pictures and frames, clocks: colloquial expressions, also Swedish place names