If you want to get a better grade on a group project, find a common enemy. Studies show that when you’re working on a group project, negative feelings about someone or something outside the group – like hatred of the teacher– brings the group together and leads to better work. However, negative feelings about something inside the group- like one person not doing their job- can tear it apart. (, )

In 2012, JC Penney got rid of all sales,  discounts, and coupons to institute the “Fair and Square” pricing policy. The  consumers hated it, the company’s stock  plummeted, the CEO was fired, and they had to revert back to inflating prices so people would be tricked into thinking the ‘sales’ were actually a good deal. (, )