Hot chocolate tastes better in an orange cup.  The color of the container you’re drinking from highly influences the way you think your drink tastes or how strong it is. Studies show people prefer hot chocolate when they drink it from cups that are orange or cream colored compared to drinking out of red or white cups, and the color of your cup can also influence how strong you think your coffee is.  (, )

1 in 5 people can ‘hear’ flashes of light.  This is a form of synesthesia, where 2 or more sensory experiences are cross- wired, much like seeing colors when you hear certain musical notes or hearing notes when you see flashing lights. It’s also more common in trained musicians and might account for the appeal of having strobe lights at raves.  (, )